Smooth partner contracting for Maritim Hotels

Breathtaking coastal views and slick city locations with perfect transport links. Maritim Hotels’ customers have quite a treats to enjoy!

The Maritim Hotelgesellschaft mbH is one of the largest hotel chains in Germany with its headquarters in Bad Salzuflen, North Rhine-Westphalia. The company operates 25 hotels in Germany and 13 hotels in 8 other countries. The company’s attractive portfolio includes city and airport hotels in prime locations with perfect transport links. In addition, Maritim runs resort hotels in breathtaking locations in coastal areas, by lakes or neat parks that offer visitors exciting experiences.

Company: Maritim Hotelgesellschaft mbH

Headquarters: Bad Salzuflen, North Rhine-Westphalia

Sector: hotel company

Year of foundation: 1969

Number of employees: 7600

The challenge

Maritim was looking for an innovative document generation solution for its Salesforce that would enable the company to generate individually tailored contracts based on the data in the CRM. Maritim had used PowerDocs integrated with Salesforce for many years, during which it repeatedly turned out to be rather unsuitable and expensive. Not only did PowerDocs carry high license costs, but it increasingly lacked sufficient support. In addition, its lack of configuration options often caused headaches. Thus, a new, better and more cost-effective alternative had to be found – quickly.

Full Salesforce Service Partner APRACOR was selected to do the assignment.

The solution

APRACOR’s answer was Documill, a document generation solution that promised flexible automation options and tailoring of documents. Several Documill templates with different levels of complexity were initially set up. Now, when there is a chance of striking a deal, one of them can be smoothly called up in Salesforce with a click of a button and sent to the prospect by e-mail.

Depending on the configuration, the individual templates and their contents can be easily edited before a final PDF file is created. It is also possible to implement ready-made text modules to save valuable working time. This point, in particular, was a decisive factor for the company selecting the new document generation solution. This made the tool perfect for Maritim since the contracts usually had to be manually revised before they were sent to the potential partners.


  • Deploying a document generation solution that enables flexible generation
  • highly flexible configuring, including fine-tuning of the code
  • dynamic contract generation, precisely tailored to suit each partner prospect
  • time saved for more productive work.

Related Articles